Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
If you are trying to reach out to people through phone calls or even texting, remember that you are in fact reaching out to people. Use common courtesy.
Keep in mind that mobile customers will use a smartphone to view your website, and these people may have difficulty navigating. Make sure that the mobile marketing campaign utilizes easy to navigate, simple websites. Although these may seem boring on a computer, they are perfect for your mobile customers, and they keep the access there for both types of users.
Be sensitive to customers sleeping hours when sending out text notifications. These customers are more likely to be upset with you, than excited about the promotion.
You can use your friends in order to beta-test your marketing efforts with emails, website, banner advertising, and other venues. If you can, hire a professional to test and improve your campaign.
You should make sure that you can view your mobile marketing on all devices. Search out information on all of the devices you wish to target your advertising towards, and take each into consideration when planning your campaign. Your scripting needs to be compatible with all of them for your campaign to be effective.
If you are having a big event or a sale on your site and you have a great mobile marketing list, send out a reminder a couple of hours before the event kicks off unless this is going to fall at early morning hours. It will remind all your customers that there is something major going on, and they should go have a look at it.
Make sure you give A/B testing a try with your mobile page. Testing is vital for the mobile world just like it is for web sites. This is crucial so you understand what’s working incorrectly on your mobile site. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. Move forward with the most successful of the two.
Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. You need to avoid lengthy page content that just exists due to keyword stuffing, since it’s not saying anything helpful. Mobile marketing success can best be achieved when you keep your content clean and geared towards the sales.
Mobile marketing has great potential, but if not used judiciously, it can irritate people. Utilize the tips in this article carefully and thoughtfully, particularly if you are inexperienced with mobile marketing. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.